Not really, the idea that designers can impose their own style on projects goes back to the days of Paula Scher, David Carson etc, where designers could afford to be a bit more self-indulgent. Today the market place is very different and a new generation of designers are emerging with a stronger business sense – well aware that design solutions will be project dependent and not informed by a house style.

There is no such thing as the design bible, where all solutions are contained and all design strategies outlined. In a fast changing world designers understand that they need to be adaptable, flexible and not tied to a particular thought.

We draw inspiration from many different sources: artists, writers, musicians, everyday situations, galleries and nature. Most of us are well traveled, the appeal of the new carries a lot of experiences, images and memories of wonderful places we have been to and the great peoples we met.

We appreciate the fact that there is no such thing as a totally new idea; every idea comes from an existing one. It is how these ideas are repackaged or reassessed or reinvented that is important. So that's what we do.

Bunch is a business like any other with obligations to itself and its staff members to generate an income.

Both. The aesthetics are inherent to any project that is underpinned by a good solution. Although there is a tendency to care more about the look rather than the content, we champion design that will have longevity and concur with Massimo Vignelli ‘Design should be beyond fashionable modes and temporary fads.’

We don't have preconceived ideas about who we would like to work for. It is project dependent and not necessarily the nature of the clients’ business that is a deciding factor. Our concern is that we have a responsibility to contribute to positive change.

V&A

We like to think that a brief is a starting point to greater things.

Definitely, a designer doesn't need to be a fine artist but he needs to have some sort of artistic ability that he can put to paper – this skill enables the designer to develop a greater scope for their work.

We have a team of specialist contributing to the success of Bunch. We chose to work with a bunch of dedicated, passionate and motivated individuals rather than adhering to a particular rule.

If you take out rocket science out of the equation, we would say a broad education can only be good.

A few of us met in London while still studying at LCC in the early naughties, while others had long standing friendships. In part, our network has attracted like minded people from across the globe whether they are collaborators, partners or clients.
We are called Bunch because we like what the term ‛bunch’ represents. In our view it binds together a diverse group of individuals. We also took inspiration from Sam Peckinpah's ‛Wild Bunch.’

Competitions are able to raise profiles and create brand awareness. Our ethos is to deliver good work and keep a sense of perspective with competitions.

We would like to think yes. We all have a design education and it gave us a context for the profession, which is an essential part of becoming a good designer.

Akzidenz Grotesk, Gill Sans, Optimo Hermes, Baskerville and Futura

There is always a solution.