Starburst MTV

Starburst sponsored break bumpers for MTV Hits News whereby a "celebrity" spontaneously bursts into juice with the help of a Starburst chew. The idea was to shoot them from a paparazzi voyeur POV and show the moment where gossip is created via the burst. The bumpers topped and tailed the celebrity news bulletins, MTV Hits News and TMF News and ran for six months.