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Stage design
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Campaign branding
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Conference and awards motion material
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Print material
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Awards visuals
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Conference visuals
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Promax case study
Promax UK 2006
"Its all about the ideas", was the 2006 theme and so a creative and unique brand was developed to reflect this. The deliverables included: the call for entry; a conference reminder mailer; ads for journals; the conference brochure; delegate passes; awards invites; awards brochure/menu; emailable newsletters; conference venue and stage design; awards stage design. Our approach to solving the problem was to begin by looking at what ideas are. Where do they come from? How do they metamorphasise? We came up with the theory that ideas come from the snapshots of life our minds take and store everyday. This was visualised into one core image then adapted and adjusted to suit the various applications.
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Thank you so much for making my dream of a vibrant creative conference, that people would be proud of, come true. You completely over-delivered on your brief and endlessly wowed me with your desire to push the boundaries of what has been done before for Promax. I would dearly love the chance to work with you again, because as well as getting it done, you always made it fun. The most apt bit of feedback came from a fellow Creative Director who approached me and said that "we'd put the soul back into the brand". Love and kisses...
Charlie Mawer
Promax UK 2006 Chair
Links
www.promax-uk.org