StoryTV 4!

Creative strategy for the on-screen brand identity for 4! Story TV " the first Hungarian celebrity and entertainment channel." After being given the colour scheme and the corporate typography guidelines, we came up with a coloured strip that became the predominent branding device. For the animation aspect of the idents, we used crowd control simulations for the exclamation mark crowd scene, which streamlined the production and let us focus on the main logo animation without worrying about how the rest of the scene would react.