Mamic − Rolex

Mamic is an official representative of Rolex in Croatia, We had to come up with the visual identity for Mamic in relation to Rolex. The capital letter of his surname M, with its "long legs" had a resemblance to the hands on the face of a watch and and worked perfectly surrounded by the four quarters of the face. We used the Rolex design guidelines to create a synergy and retained the Rolex green. We also produced stationery and additional brand applications such as repair bags and a Christmas card.